Photographs courtesy of May Lindstrom
Above: May Lindstrom, founder of her own organic skincare line
My journey into skincare began as a small girl,” says MAY LINDSTROM, founder of the eponymous, luxurious skincare line. “Growing up, I would spend full days mashing wild plants into a pulp and covering myself, and anyone else who would humor me in potions made from these vibrant green liquids, and the clays I would dig from the iron-rich soil in my yard.” That creative spirit evolved, and Lindstrom now creates high-quality natural oils, serums and spritzes with the suggestion that users ease up and enjoy the ritual of caring for face and body. That way, the routine flips from one more thing to get done to a treasured moment to pamper and honor oneself.
“I am passionate about pure, potent ingredients and a return to our roots,” she says. “Our planet provides such an elegant bounty of delicious botanicals, clays, salts and spices that it is hard for me to fathom how we have strayed so far from that to the current trend of hocus-pocus performed in laboratories, mass-produced plastic bottles filled with damaging synthetic chemicals and cheap fillers.”
Some clients come to Lindstrom with overstressed skin that is highly sensitized and exhausted. “I tell them their skin needs a vacation.” She takes them off all products, including her own, and designs a simple transitional routine using only water, a bit of honey and a few oils. This lets skin rest and renew. Only then does she begin talking about her line, which is alluring for its purity. For example, Pendulum Potion is a cleansing oil, removing makeup and nourishing the skin, and Clean Dirt, with clays, spices, salts and vitamin C, refines the skin’s appearance. The serums, balms, masques and mists (please try the jasmine mist) address specific concerns, such as dehydration or dullness and are handcrafted with nutrient-rich ingredients that are organic, bio-dynamic, wild-crafted, cruelty-free and sustainable. Additionally, Lindstrom doesn’t purchase base formulas or use fillers. Instead, in a private studio she bottles her products, available at maylindstrom.com, in micro-batches and packages with the lavish care we all should show ourselves.
ENJOY EACH STEP OF THE ROUTINE
THE PENDULUM POTION ($80/100ML):
Steam away oil and environmental debris, ease congestion and stagnation.
THE PROBLEM SOLVER ($100/250ML):
Brighten, fade spots and discoloration and treat and prevent breakouts.
THE JASMINE GARDEN ($70/100ML):
Protect skin, restore elasticity, stimulate micro-circulation and reduce redness and inflammation.